Black Friday Banter:
The Holiday Marketing Message Mastermind
Four solid months of real-time authentic list building, & premium custom holiday marketing craftsmanship
that makes content domination [Christmas morning] child's play. [Mon, 8/11/2025 - Mon, 12/15/2025]
Content is done with you & can be customized for Black Friday, Small Business Saturday, Cyber Week,
Giving Tuesday, Christmas, & New Year's promotions [& beyond]. Think of us as your one-stop holiday marketing hub!
Customization Included
Premium Holiday Content Customization, Nurturing, & Sales Acceleration Using AI
[or Your Own Beautiful Brain!]
🎁 Build a Sound AI or Organic Content Strategy
Perfect your holiday sales while respecting your prospects' & clients' time & intellect with valuable & targeted AI copy. The latest & most relevant AI platforms will be explored to create marketing copy & the creation of avatars/bots, & apps/images. [Or, work with material from that awesome supercomputer between your ears. That's cool, too!]
🎁 Nurturing E-mail Sequence
Craft engaging & vulnerable e-mails with a healthy dash of relevant stories that will naturally progress into authoritative & energizing promotional e-notes to friends & raving fans.
🎁 Caffeinated IG Carousels, as well as Faceless TikTok & YouTube Scripts with Concepts
Get equipped with the art of crafting purchase-provoking IG, TikTok, & YouTube content that sparks desire withOUT the icky--& inevitable--sales pitch.
🎁 "Edutaining" X [Twitter] Threads & LinkedIn Carousels: Topics & Supportive Talking Points
Create effortlessly-savvy X threads & LinkedIn carousels based on trending holiday topics, with supportive talking points & research demonstrative of YOUR expertise.
🎁 Live Recorded Meetings with Deep-Diving Round-Robins
Prepare your holiday campaigns to receive laser focus with live examinations & custom feedback that primes your tribes to engage with their pocketbooks.
ALL sessions will be recorded.
🎁 Exclusive Discord Channel & Zoom Space
Exclusive content, resources, leadership, peer support, & industry expert appearances are reserved only through these spaces.
🎁 eMail Support
Responsive eMail support throughout the entirety of the program.
Testimonials
"Annesa was a big help with my 50 Years at the Bar & Still Sober memoir. She's very smart, has a really quick mind, & is very thoughtful. I let her do whatever she wants with my content. That's why she's family now & handles all of my copy. She really makes you look smart, & I'm grateful for her support!"
~ Late, Renowned Criminal Defense Attorney, George C Howard Jr, Author | Speaker | Legal Consultant. Defended the US' first African-American Secret Service Agent, Abraham Bolden, who was hand-picked by Pres. John F. Kennedy.
"The Black Friday Banter Holiday Marketing Bundle was advanced, & relevant to what I was looking to achieve. The content was intelligent, amusing, & personable. I like where Lacey goes with her writing without getting away from my own voice. Great value!"
~ J. Newkirk, Herbalist
"Lacey brought a lot of energy to my newsletter with the Black Friday Banter Holiday Marketing Bundle. She set the tone & pacing in how to nurture towards sales. Highly recommend."
~ Keith O., Tech Retail, Chicago, IL
“We couldn’t be happier with what Lacey’s done for us! Leave it to her to take the ordinary & make it extraordinary! The assignments from Caliente-Caliber Copywriting were super easy & so inspiring. We’re super happy with how the content on our site reads now!"
~ NDA Clients: 1st-generation entrepreneurial couple, janitorial services
"I sell Avon, so they already provide us with a website, but they don't provide any scripts or anything like that to really appeal to people, you know? Now my landing pages for my Avon site really speaks to people; totally sparks their interest. All the sheets Lacey provides are useful. From what to say on my web pages & where to say it, & how to think like my prospects, there's absolutely no fluff. When I got overwhelmed, Lacey was very patient in answering all of my questions. I don't dread selling anymore. Lacey gives everything to you straight, no chaser & I love it. She really wants me to succeed, so I really appreciate that."
~ R. Morgan, Chicago, IL
Frequently-Asked Questions [FAQs]
Who is Black Friday Banter: The Holiday Marketing Message Mastermind for?
This mastermind is exclusively designed for well-established boutique consultants & high-ticket selling professionals who are deeply committed to their growth, & already have a disciplined relationship with their personal & professional wealth. If you’re ready to elevate your brand with premium, custom holiday marketing strategies, while being held to the same standards as a big-brand mastermind, this is definitely for you.
What makes this mastermind different from other holiday marketing programs?
No cookie-cutting of anything is allowed here. Every aspect of this mastermind is customized to your brand, from AI-driven content strategies to nurturing e-mail sequences & edu-taining social media posts. You’ll receive high-touch, done-with-you support, live feedback, & exclusive resources to ensure your holiday campaigns dominate. And because we’re keeping the group small, you won’t get lost in the noise.
What if I can’t attend every live session?
Life happens. We get it. All sessions will be recorded & stored in the cloud for your access. However, your results will directly correlate with your effort & commitment. To see your brand thrive, you’ll need to show up—live or later—& put in the work. No one else can—or will—do it for you.
What’s the refund policy?
Due to the highly-customized nature of this mastermind, current advanced marketing practices implemented, as well as the premium, accomplished experts who have been tapped to enhance your brand expansion experience, absolutely no refunds or chargebacks will be permissible AFTER 4 p.m. CST on Thursday, July 24, 2025. Every piece of content, strategy, research, prep work, & conversations with targeted experts about you, respectively, is tailored specifically for you, making this non-negotiable.
How will AI be used in this program?
We’ll explore the latest relevant AI platforms to craft marketing copy, avatars, bots, & visuals that align with your brand’s voice & goals. However, if you prefer to rely on your own creativity, that’s perfectly fine, too. This program is about leveraging the best tools—whether AI or your own genius—to create irresistible holiday campaigns that attract & convert, making this the most wonderful time of the year for you & your tribe. Win-win!
What kind of support can I expect during the program?
You’ll have access to responsive e-mail support throughout the program, an exclusive Discord channel for peer & expert collaboration, & recorded meetings with deep-diving round-robins. Plus, you’ll receive custom feedback to ensure your campaigns are primed to engage & convert.
What outcomes can I expect from this mastermind?
Your outcomes will depend on your effort & commitment. Paid registrants who show up, engage, & implement their respective strategies will walk away with polished holiday marketing plans, nurtured audience relationships, & a significant boost in sales. Remember: this is a done-with-you program, not done-for-you. Your growth is in your hands.
Why the price point?
This investment is a filter built on decades of deep work, & a commitment to excellence that doesn’t clock out at 5 p.m.
Breakdown of Your Investment:
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Timely, High-end Results: We’ve been in the trenches since 2014—published author, blogger, fractional business mastermind ghostwriter & facilitator, & ultimately the person brands call when they need a rather snooty someone to leverage their expertise. We’ve already done the deep work, so you don’t have to.
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Our Competitive Obsession = Your Advantage: Hopping on paid 3 a.m. Zoom calls with international experts, & digesting relevant books, periodicals, & paid industry research, all while keeping manicured fingers on relevant trends so you don’t have to, isn't exactly on our lists of things to do for kicks. There's too much untapped authentic expertise with unrealized gains out there. Does this sound like you?
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Non-Negotiable Philosophy: "Be who you are & say what you feel, because those who mind don’t matter & those who matter don’t mind.” [Thanks, Bernard Baruch!]
We can't help everybody. We're here to help accomplished & dedicated brands of distinction create something so authentic & unforgettable that it resonates with the people who truly matter—their tribes.
So, do you want to play the game or change it?